For Immediate Release
Contact: Bonnie McCarvel, Executive Director
Mid America CropLife Association
(314) 849-9446
St. Louis, MO – The Mid America CropLife Association (MACA) is pleased to announce Matt Lawrence of Valent USA as the recipient of the 2024 Ambassador of the Year Award. The prestigious honor was presented on Tuesday, September 3, by MACA President Jaime Yanes during the association’s Annual Meeting held September 3-5 in Bloomington, Minnesota.
The Ambassador of the Year Award recognizes individuals who have made significant contributions to American agriculture, particularly in the Midwest region, through consistent outreach efforts in educating the public on the value of production agriculture.
Lawrence has been a committed supporter and promoter of MACA’s educational initiatives. His dedication to recruiting and encouraging Valent team members to participate in the Ambassador program has been instrumental in its success.
With a Bachelor of Science in Horticulture and Agronomy from the University of Wisconsin-River Falls and a Master of Business from Keller Graduate School of Management at DeVry University, Lawrence has built a strong foundation in both agricultural science and business.
His career at Valent USA, where he currently serves as Director of Retail Strategy, has been marked by a consistent dedication to advancing the industry, a dedication, MACA President, Jaime Yanes, shares has been instrumental to the success of the Ambassador program.
“Matt’s tireless efforts in promoting agricultural education and his commitment to the Ambassador program have been truly exemplary,” Yanes told attendees. “His work has significantly contributed to public understanding of modern agriculture’s importance.”
The Mid America CropLife Association congratulates Matt Lawrence on this well-deserved recognition and thanks him for his ongoing contributions to the agricultural community.


